Marketing Tips for Success

Tips For Growing Your Small Business With The Help Of An Outside Consultant

Posted by on Jun 22, 2016 in Uncategorized | Comments Off on Tips For Growing Your Small Business With The Help Of An Outside Consultant

Taking your small business to the next level requires hard work, dedication, and the help of experts outside of your immediate organization. Bringing in an outside strategy consultant gives you a fresh set of eyes to help you find the best ways to optimize your company. The following tips can help you get the most out of working with a consultant to grow your business. Tip #1: Set clear goals Nebulous and ill-defined goals aren’t helpful for you and they can be frustrating for your consultant. The following are examples of poor goals: “Grow the customer base.” “Increase sales.” “Cut unnecessary costs.” The following are strong goals: “Develop a stronger market in the age 18 to 24 demographic.” “See a 10 percent increase in sales and market size by the fourth quarter of the upcoming fiscal year.” “Reduce company overhead by 5 percent while maintaining product quality and employee satisfaction.” The main difference is that the strong goals lay out an exact aim, while the poor goals are overly general and difficult to measure. Tip #2: Interview several consultants Each strategy consultant has different strengths. Once you have one or two strong goals to focus on, begin interviewing prospective consultants. You want to find a consultant that excels in working on goals similar to yours. For example, a consultant that is great at cutting down on unnecessary company expenses may not be the best fit if you are trying to develop a new customer base. Look over the consultant’s portfolio to pinpoint prior clients that had goals similar to yours and assess how well they achieved these goals with the help of the consultant. Tip #3: Focus on training A good consultant should be a temporary position, because if they do their job well you won’t need their services on a specific project permanently. Make sure the consultant offers training services so that your permanent staff can be taught to do the work that the consultant has been doing or implementing in your company. You don’t want to flounder when the consultant’s contract is up and they have moved on to helping a new company. Tip #4: Know the consultant’s values Finally, the best way to ensure that you get solutions you will be happy with and that will allow for the continued satisfaction of your employees is to pick a consultant with values that reflect those of you and your company. For example, if your company values family and employees, a consultant that values the bottom line over family won’t be a good fit. They may advise cutting family leave time to save money, which wouldn’t mesh with your company’s overall values. When interviewing the consultant, go over your company’s mission and values statements to ensure the consultant fully understands what is important overall in the company. Contact a business strategy consulting firm in your area for more help.  ...

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3 Key Phases Of Organizational Transformation

Posted by on Mar 14, 2016 in Uncategorized | Comments Off on 3 Key Phases Of Organizational Transformation

Transforming your organization can help take your business to whole new heights. You can go from being a reactive organization to a proactive organization. In doing so, you will begin generating more business and turning more profit than ever before thought possible. However, there are a lot of different phases that come into play to transform your business and take control of your finances. Check out some of the different phases of transformational organization below. Organizational assessment. One of the first things you have to do is assess your current business model. Take a look at all of the different aspects of your business to see where you can improve. Analyze your risks, leadership, direction, and requirements. Look at how well you have been able to meet your current needs. Once you know where you have failed and where you have succeeded, you can begin coming up with a new plan of attack to help transform your business into what you want it to be. To be successful, you have to align the people in your business with the plan to make sure everyone knows what their job is. Communication. To be successful in anything, you have to be willing to communicate with other key members of the team. If you aren’t able to talk with internal and external members of your organization, there is no way for you to succeed. You need to sit down with all of your employees and make sure they have a clear understanding of what the plan is and what their role is in transforming the organization. When everyone has a job, it makes them feel important and valued. They are going to work that much harder to get the job done. Monitor the performance. Once your plan is in place and everyone knows what their role is, you have to monitor the performance of the plan. By monitoring how everything is progressing and how much further you have to go, you can come to a conclusion as to what needs to be changed and what is working well right now. You will probably have to make a few tweaks along the way to perfect the plan and get everything working together, but it will be well worth it in the end. By following the three phases above, you can make sure your organization becomes what you want it to be for the future. Click here for more information on organizational innovation or do an online...

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Tips For Choosing A Good Free Classified Site

Posted by on Feb 1, 2016 in Uncategorized | Comments Off on Tips For Choosing A Good Free Classified Site

When you have something to sell, you can contact a local newspaper, but that means that only locals will see it, and you have to pay to run your advertisement. On the other hand, posting to an online classified site will allow locals to see your ad, but it might also allow people all over the country or world see it. Furthermore, many online sites will run your ad for free. Before you just post your ad willy-nilly, you should choose a site that will get the exposure that you are expecting.  Dedicated Sites Some sites will specialize in certain types of classifieds. For example, some sites will only sell tickets. This does not necessarily mean that you can’t post ads for other items; it just means that people who visit the site will be looking for tickets, and if they come across your ad at all, they likely will have no interest in it. On the other hand, if you do have tickets to sell, a property to rent, a car to sell, etc., finding a specialized website is the best way to draw attention to an item that would otherwise be buried in a miscellaneous site.  Site Guidelines Each site will have its own guidelines for what you can say in the ad, what items or services you can sell, etc. If you post an ad that does not meet the guidelines of the website, they may flag your ad or take it down. Take the time to study the site guidelines so that you don’t run into problems. Local Distribution Making a sell to someone who lives across the country or across the world can be complicated. If you have a valuable item or a motivated buyer, then maybe it is worth it to you to post on a site that will distribute your ad around the world. On the other hand, many of the items you sell on a classified ad site will not be worth the hassle. Thus, you will want to check whether the site you choose publishes its ads all over the world, or whether they focus on local distribution and choose a site that matches your selling needs.  An online classified site can be a great way to sell items that you no longer have a need for. You just need to make sure that you are using a site that will get you the sale that you are after. Classified sites will try to target different sectors of people. Make sure the site you choose is designed with your needs in mind. Click here for more information on free classified...

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Four Tips To Help With Window Improvements And Replacements For Your Home

Posted by on Dec 23, 2015 in Uncategorized | Comments Off on Four Tips To Help With Window Improvements And Replacements For Your Home

When it comes to the windows in your home, there are many different improvements to choose from. You may be considering things like replacement windows to reduce energy costs. There are also storm windows, shutters and treatments to help save energy and protect your home. Here are some tips to help you choose the best window improvements to invest in for your home: 1. Choosing Replacement Windows And Where They Can Be Used Replacement windows are a type of window that is designed especially to be installed in existing window frames. They are not ideal for every window and you will want to choose where you want to use them. Replacements can be a good solution for standard size windows. They windows will also need to be in good condition for replacements to be used, without any damage to the casing or other parts of the frame. 2. Adding Security To Your Home With Shutters And Storm Windows You can also do improvements to your windows that will help to add security to your home. Shutters can be a good investment to add security and protect your home from storms. If you use rollup shutters, they can also help with energy efficiency and give you a good solution to control the natural lighting in your home as well as to add automation to windows. 3. Improving Glass With The Addition Of Window Films For Existing Windows With some of the windows in your home that may not be replaced, you may want to do improvements to them. This can be done by adding window films to the existing glass. This can help reduce UV exposure and heat gain. Window films can also help to make glass in your home shatter-resistant. 4. Using Window Treatments To Help Improve The Energy Efficiency Of Your Home Window coverings can be another improvement that will help make your windows more energy efficient. This can be something as simple as adding curtains to windows to help provide insulation. There are also thermal blinds that can be installed, which can help reduce energy loss in windows that have old, thin, single pane glass. These are some tips to help you choose the best window improvements to invest in for your home. If you are ready to start improvements to the windows in your home, contact a window treatment contractor and talk with them about the best solutions for your home....

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4 Ways to Advertise Your Business with Text Messaging

Posted by on Nov 23, 2015 in Uncategorized | Comments Off on 4 Ways to Advertise Your Business with Text Messaging

Most companies are looking for new and exciting ways to advertise their brand to potential customers. If you’re looking for a way to increase business as well as your customer base, you may want to consider investing in text message marketing. This can be a great way to get right in front of your target market. Take a look at the following information to better understand the many ways in which you can advertise your brand in a fun way with the use of text message marketing. Give Special Discounts Who doesn’t love a great deal? If you’re looking to bring more people into your business’s doors, it’s recommended that you offer special discounts. This may be a free appetizer if you own a restaurant or bar or a certain percentage or dollar amount off a purchase if you own a retail store. This is a great way to give people extra savings and allow them to try your brand.  Share New and Exciting Features As your business grows and tries to appeal to more people, you may add exciting products and features. You want to make sure that your audience is properly informed so that they can enjoy these new features. With the use of text message marketing, you can get the information out there quickly and in a fun way. You may find that a lot more people are willing to try out your latest and greatest products or services once they hear the news. Create Members-Only Content If you want your marketing materials to seem extra special, it can be fun way to offer exclusive information to members. You can allow customers to text a certain code to become a member. Send out monthly text messages to your members to allow them to take advantage of extra specials or savings. This can be an exciting way for your customers to get more involved with your brand, and it can also make your company stand out from the competition.  Offer Follow-Up Texts Some businesses use text messages to follow up with customers after they make a purchase. This can be a great way to offer a special coupon for future purchases as well as give warranty and purchase information so they have it handy. In order to be most successful, make sure that you get permission to text your customers.  As you can see, text messaging can be a great way to market your brand to your customers. If you have any questions, or if you’re ready to start using text messaging as an advertising method, contact text marketing companies in your area...

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Solid Website Design Pulls In Traffic To A Halloween Website All Year

Posted by on Sep 22, 2015 in Uncategorized | Comments Off on Solid Website Design Pulls In Traffic To A Halloween Website All Year

Seasonal online businesses are going to receive the bulk of their search engine traffic at specific times of the year. A website promoting Halloween merchandise should not solely rely on building traffic during the fall months. Instead, the site should employ website design that draws in traffic all-throughout the year. This way, once September and October arrive, the high volume of visitors who have been following the site during summer and winter are better primed to become customers. Tapping into Year-Round Horror Fan Traffic One huge benefit that Halloween-themed merchandise shops have over other seasonal businesses is the connection between All Hallows’ Eve and horror movies. Halloween may only come once a year, but horror films are released to theaters, DVD, and cable every single week. By designing the website to be a combination horror movie/Halloween website, the site is going to be ranked in more search engine results and draw in a significant amount of visitors. Employing a few simple components of effective website design helps with this cause. The Trailer Landing Page While the bulk of the landing page should promote the business and the products it sells, embedding a URL for a trailer to a top, soon-to-be-released horror movie brings a number of benefits. The trailer draws people looking for information about the movie to the website, and visitors may spend more time on the site since the trailer keeps them focused on the landing page for the duration of the video. Subsequently, the visitors may start checking out the other pages on the site including those featuring merchandise for sale. In order to have the maximum benefit, the trailer does have to be properly weaved into the landing page. A skilled website designer, such as Scotti Design, is capable of devising a spot for the trailer that accentuates the rest of the page, and not obscures it. Integrating Marketing-Related Design Components Adding various well-designed subpages to the website helps boost traffic. Crafting a blog that provides news and commentary about horror movies, books, graphic novels, and television shows is one example. Presenting a message board or creating a private social media site would be another. Adding these items does have to be done with an attention to marketing-related design. The margins and borders should contain the logo and contact information for the website’s primary business. The design should always remind visitors of the commercial aspects of the site. A good designer will ensure the subpages get this information across clearly and effective. The results of such work may prove very beneficial once October 31st roles...

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Creating Your First Press Release? Here’s How To Get It Picked Up By The Media

Posted by on Sep 16, 2015 in Uncategorized | Comments Off on Creating Your First Press Release? Here’s How To Get It Picked Up By The Media

If you’re trying to get information out to the public about a new product you have for sale, there are many ways to do that. You can spread the information via word of mouth or social media, or you can even buy airtime for a commercial on television or the radio. One of the best ways to get the word out is through a press release that you send to the news media, in hopes they will run a story on your business and your new product. This guide explains some tips on getting your press release noticed by the media to make your chances of getting attention better if this is your first time writing a press release. Leave Links Out of the Body There is no doubt that you want to get as many people to your site or to call you. However, the body of your press release is not the place for these items. Place the web address link and your phone number at the top of the document underneath the name of your company and address. Include your email address in this spot as well. At the bottom of your press release, include a contact phone number and email. But don’t place any other contact information or links within the body of the release. Get to the Point When members of the media read a press release, they typically skim the page looking for information that’s relevant to what your release says it will be in the title. So, don’t add any fluff. Say what you need to say, and say in three or four paragraphs. Start each paragraph with an introductory sentence, so the reader can determine whether they want to continue or not. These sentences should be a hook to intrigue the reader. If intrigued, they will continue with the rest of the document. Put It All On One Page Your press release should be long enough to provide the information needed, but not too long. Additionally, you don’t want it to be too short either. A thin press release doesn’t do the reader much good, and your media outlet of choice may just ignore your information and move on. On the other had, keep the press release to one page. You may have a lot of information that you want to convey, but a press release that sticks with the facts of who, what, when, where and why is read more often and selected for print or even an on-air interview more often than press releases that provide too much information. Now that you have some tips to get your press release read and used by the media outlets, get busy and get your new products out there! If you want a great press release, but are still not sure on where to begin, contact a press release service to help...

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Rewarding Customer Loyalty Through The Mail

Posted by on Sep 10, 2015 in Uncategorized | Comments Off on Rewarding Customer Loyalty Through The Mail

If you own a business, and you have several customers that have been dedicated in boosting your profits because of their loyalty to your company, you may want to give them a token of your appreciation. Many people enjoy receiving a surprise gift, and you will most likely benefit with retaining repeat business simply by sending your best customers something special in the mail. Here are some ideas you can use to reward your customers for their business relationship with your company. Offer A Deep Discount Sending a coupon to your best customers for a large amount off of a future order will most likely entice them to make a purchase. This saving method will show your customer you are aware of their past purchases and they may be more inclined to come back for another one if they are given the incentive to do so. When sending coupons, place an expiration date on the paperwork so the customer will need to make a quick decision in making another purchase. Do this at a time when there are no other sales prevalent within your company, making it enticing to the customer to cash in and allowing you to retain most of your profit as you are not giving discounts to other customers at the time.  Send A Useful Tool  Many customers will be thrilled to receive an item they can use within their office. Executive pens are a wonderful gift that show appreciation in a professional manner. Consider ordering several fine-rolling pens and box them in sturdy packaging that you can wrap as a gift before placing in a shipping container. These pens will quickly become favorite accessories to your customers and they may use them for special occasions since they are fine-quality items. Consider personalizing pens you send out with the appropriate customer’s name. This will show you want the customer to have a trinket that is meant for them only. Other office supply ideas include staplers, picture frames, or notepads. Each of these can include personalization as well. Mail Some Fun Clothing If you want your customer to have a token while helping you advertise your company to others, consider sending them some clothing to sport with the name of your business displayed upon each time. T-shirts and sweatshirts are well-received gifts, as they are useful and can spread the word about your company to anyone viewing the items. This is a great way to advertise in demographic areas you do not usually target, increasing the likelihood of an expanded customer base as a result. Other clothing items you can mail include windbreakers, hats, or accessories such as trendy bags. If your customer does not use these items themselves, they may pass them along to friends or family members, allowing you to still grab new customers from the advertisement included on the...

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Unusual Advertising Ideas

Posted by on Sep 2, 2015 in Uncategorized | Comments Off on Unusual Advertising Ideas

Advertising is key to building a business’ customer base, increasing foot traffic, and generally growing the success. However, many Americans are over-marketed to, meaning that they see so many advertisements each day that they tune the majority of them out. In order to break through this fog, you are going to need to employ some more interesting marketing strategies. Here are some unusual advertising ideas to make sure that your advertising reaches the ears and eyes of someone who might want your product or service. 1. Project Your Logo Onto a Building at Night One option is to go downtown of the city where you are located or where a large potential customer base lives and scout out a few buildings that are three stories taller or more. Then, talk to the owners of these buildings and see if they would be willing to allow you to project your logo on their building at night, after all of their employees and customers have left. Many building owners will say yes, especially if you offer them a small financial incentive. Once you have the permission of the business owner, purchase a logo projector. This logo projector essentially takes the silhouette of your logo and blows it up so that it is approximately the size of 2 to 3 stories of a building and projects it forwards. Set up the projector so that it is facing the building in a building across the street and program it so that it turns on at night. Many people have never seen this particular marketing strategy before and will be curious about your company. 2. Hand Stamps Talk to concert venues in the area and see if they would be willing to use a stamp that has your logo on it, rather than any other stamp, to mark people who are underage and cannot drink or to mark people that have already paid for a ticket. This essentially puts your brand on the body of everyone that goes to the concert and allows you to increase your company’s exposure. Rubber stamps and ink are relatively inexpensive as well, so this is an extremely cost-effective marketing strategy. 3. Graffiti Finally, talk to business owners with blank walls on the outside of their buildings if they would be willing to allow you to apply your logo or company name with spray paint. If you make your advertising efforts look like graffiti, then you will be able to capture the attention of the youth and become a household name. For more information, talk to advertising agencies in your...

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Why You Should Be Using Aerial Advertising

Posted by on Aug 28, 2015 in Uncategorized | Comments Off on Why You Should Be Using Aerial Advertising

If you have a budget set for the advertising costs for your business, you may have not even considered aerial advertising. You can choose from banner and balloon advertisements, as well as skywriting. Below are some of the reasons why you should consider it so you can bring new customers to your door. Captures Attention When you advertise through the newspaper, passing out flyers, or online, you never know who will actually see it or even take the time to look at it. You can use aerial advertising to capture the attention of a lot of people if used during a crowded event, such as at a football game. Most people will look up if they hear the sound of a plane, and then see your advertisement. A professional aerial design company, like High Exposure Inc Aerial Advertising, can also help you design your banner in a way that uses the right colors, images, and letter fonts, ensuring to attract your audience’s attention. Costs Less Money With traditional advertisement, you have to pay to put your advertisements in magazines and newspapers, and have to purchase flyers over and over. All of these advertisements could be a waste of your money if they do not provide you with results. With aerial advertising, you may only have to pay one cost for the advertisement flight. The only thing you will have to do is choose a design, and choose the location you want your advertisement to fly over. You also save money because you get the advertisement in front of a large group of people at the same time. The actual advertising costs and depend on the company you hire. Does Not Intrude With aerial advertising, you do not intrude upon anyone. They will not receive your advertisements in the mail, or have one of your flyers passed to them. They will not have to increase the amount of trash in their home when they throw your advertisement away. It is completely up to them if they choose to look up at your banner or balloon. It can even give people entertainment, as they may think it is a fun distraction from what they are doing. Will Be Remembered When someone reads a newspaper ad, a flyer, or an advertisement online, they may forget about it as soon as they walk away.  Because aerial advertising is so different, people are more likely to remember what they saw. This is especially true if you are creative, such as using a balloon aerial advertisement. For example, if you have a real estate business, you could have a balloon in the shape of a...

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