If you're trying to get information out to the public about a new product you have for sale, there are many ways to do that. You can spread the information via word of mouth or social media, or you can even buy airtime for a commercial on television or the radio.
One of the best ways to get the word out is through a press release that you send to the news media, in hopes they will run a story on your business and your new product. This guide explains some tips on getting your press release noticed by the media to make your chances of getting attention better if this is your first time writing a press release.
Leave Links Out of the Body
There is no doubt that you want to get as many people to your site or to call you. However, the body of your press release is not the place for these items.
Place the web address link and your phone number at the top of the document underneath the name of your company and address. Include your email address in this spot as well. At the bottom of your press release, include a contact phone number and email. But don't place any other contact information or links within the body of the release.
Get to the Point
When members of the media read a press release, they typically skim the page looking for information that's relevant to what your release says it will be in the title. So, don't add any fluff. Say what you need to say, and say in three or four paragraphs.
Start each paragraph with an introductory sentence, so the reader can determine whether they want to continue or not. These sentences should be a hook to intrigue the reader. If intrigued, they will continue with the rest of the document.
Put It All On One Page
Your press release should be long enough to provide the information needed, but not too long. Additionally, you don't want it to be too short either. A thin press release doesn't do the reader much good, and your media outlet of choice may just ignore your information and move on.
On the other had, keep the press release to one page. You may have a lot of information that you want to convey, but a press release that sticks with the facts of who, what, when, where and why is read more often and selected for print or even an on-air interview more often than press releases that provide too much information.
Now that you have some tips to get your press release read and used by the media outlets, get busy and get your new products out there! If you want a great press release, but are still not sure on where to begin, contact a press release service to help you.
